Keeping a steady flow of pet parent traffic coming through your doors is crucial for the success of your veterinary practice. Most practices may lack the bandwidth or expertise to tackle strategic initiatives to ensure such traffic in their hectic day-to-day schedule.
Recently, VetEvolve hosted an insightful webinar titled “Driving Volume: How to Keep Pet Parents Coming Through Your Doors.” Conducted by VetEvolve’s Chief Growth Officer, Taylor Ghodbane, the presentation offered a wealth of actionable strategies for veterinary practices looking to boost their client base and retain existing pet owners.
Key Takeaways
1. Know Your Market
Understanding your local demographics and pet ownership trends is crucial. By analyzing your market and competitors, you can identify gaps and opportunities to differentiate your practice.
2. Community Engagement
Participating in local events like adoption drives and farmers markets can significantly increase your visibility. Don’t forget to have your team wear scrubs to these events — it helps you stand out!
3. Digital Presence Matters
In the cellphone age, having a strong online presence is non-negotiable. Optimize your website for local search, keep your Google My Business profile up-to-date, and don’t underestimate the power of good photos and positive reviews.
4. Client Experience is Key
From the moment a pet parent calls your practice to the follow-up after their visit, every interaction counts. Train your client service representatives well and implement effective reminder systems to keep clients coming back.
5. Referrals and Loyalty Programs
Harness the power of word-of-mouth marketing by implementing client referral programs. Loyalty programs can also encourage repeat visits and increase client retention.
These strategies are just the tip of the iceberg. The webinar delves deeper into each of these points, providing specific examples and actionable steps that you can implement in your practice right away to keep that pet parent traffic coming in. Informational opportunities like this are just the start of the support that VetEvolve offers to our partner practices. Taylor, as CGO, works with practices just like yours every day to implement these strategies and drive real growth.
Want to Learn More?
While we’ve covered some highlights here, the full webinar offers a much more comprehensive look at driving volume to your veterinary practice. From detailed SEO tips to creative ideas for community partnerships, there’s something for every practice looking to grow.
To get the full scope of the content and access all 10 actionable strategies discussed in the webinar, we encourage you to watch the full presentation. You’ll come away with a toolbox of ideas to help keep that pet parent traffic coming through your doors.
If you have any questions after watching or want to discuss how to implement these strategies, please don’t hesitate to reach out. If you know any colleagues who might benefit from this information, feel free to share the webinar link with them!
